Through the years we’ve learned that company leaders lose sleep over two core areas – profit and performance, driving revenue while maintaining optimal productivity. At the core of both of these areas is culture growth and nurturing.
Let’s be real – very few leaders wake up in the middle of the night and say “If only our culture was better”. This is not to say they don’t want it or recognize the need for it. But first things first – how do you grow business and revenue? Without sales, a culture becomes non-existent.
We recognize that improving sales skills has to be at the top of the list of priorities, especially since it’s easier to measure the ROI on sales training than “team building”.