Recently we heard a client say “We don’t need to be attending anymore trade shows to collect more leads when we don’t nurture the leads we have.” Can you relate to that?
Does your sales team give up or become complacent with the prospects they have and use the excuse “I’ve left messages. They never call back. I need new leads.”
Are you asking clients for referrals and testimonials to maximize your relationships with existing clients?
And finally, do your prospects know your story, your why, your purpose? Being clear on your sales story and strategies will give you a competitive edge because you’ll create better relationships that result in sales.