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Episode 55: Thought Leadership As A Marketing Strategy (with Ali Schwanke, CEO, SimpleStrat)

You have to think about it [talent acquisition] almost in terms of like an NFL draft or major league baseball. You’re all going after the same talent. What’s going to make you look better?”

– Ali Schwanke

On this episode of The Pivotal Leader, Gina Trimarco interviewed Ali Schwanke, CEO and founder of Simple Strat, the marketing agency for companies that are serious about growth. Through digital marketing and thought leadership, Simple Strat helps companies own their category, generate more leads and close more sales. Simple Strat is also a Wistia video partner. Ali sits on the National Practitioner’s Council for the American Marketing Association, the National Marketing Week Live Event team and was recently named one of 32 Young Professionals to Watch in the Midwest. A self-professed podcast junkie, Ali has more shows than songs on her Apple iPhone. She also has a weekly podcast called “Bar Napkin Business” where she and her cohost, Matt, grab some craft beer and talk with business owners about running and growing their small business.

Ali originally wanted to be a doctor because she loved solving problems. Ah, but there was all that schooling. Her passion for photography led her into her career as a marketing director. And it was her creation of a fitness app that put her on the entrepreneurship path as founder of Simple Strat. As most entrepreneurs do, she fell into her business and figured it out along the way.

Subscribe to the podcast on: iTunes | Stitcher

Podcast Topics Include:

  • Establishing company core values that go beyond the cliché “honesty and integrity”
  • Ways to build an active pipeline of future talent
  • Strategies for thought leadership positioning
  • Creating marketing content
  • Social media marketing
  • Identifying activities that negatively impact culture and profitability
  • Business “crushes”
  • Ali’s favorite podcasts

More About Ali Schwanke & Simple Strat

Ali’s Favorite Podcasts:

More About Gina Trimarco

Learn More About Pivot10 Results

The Pivotal Leader is a production of Pivot10 Results, a strategy and training company that helps businesses shift from people problems to performance results.